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We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.For total engagement, Zoosk was the clear winner by a long shot.The top photo, also from Zoosk, celebrated National Hugging Day.Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.Many of the dating brands used links to share their owned content or blogs.For brands, we’ve been seeing more and more brands take a political role and create content around what their audience cares about.
She downloaded the Match app and connected with Justin Pounders, also 34, almost immediately. Nearly half, or 44 percent, of those who tried online dating said it led to a serious long-term relationship or marriage, the magazine found.For other brands, other top links posts also tended to share relationship advice.Many of these publishers created content that was silly or used humor to sympathize with their readers’ search for love. Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.